Frequently Asked Questions

How much do you charge for your services?

My price point varies greatly from project to project depending on the deliverables, timeline and scale of the project itself. Generally speaking, I’ll work at a rate of $100/hr.

When a project begins, I’ll work directly with my client to estimate how long it will take to complete all of the deliverables. Once the time estimate is created, I’ll send over a fixed price for the total cost of the project. At that point, it doesn’t matter if I go over my estimate by 100 hours. The cost will remain the same.

The only exception to this is if there is a significant change in the deliverables for a project that are outside of the original scope of work. At that point, any changes around pricing will be discussed with the client before moving forward with the project.

What is your design process?

Almost every project I take on starts with a casual conversation with my client. During our conversation, my goal is to get a feel for the vision, style, and best case scenario for the project at hand. Often times, depending on the nature of the work, I’ll follow up with a brief design questionnaire in order to get clarification around the ideal creative tone, goals for the project, or examples of similar designs that have inspired my client in the past.

Once I feel I have gained a deep enough understanding for the vision, I’ll start doing my own research and create initial design comps to share with the client. Sometimes we hit the jackpot on the first round. Other times it takes up to 3-4 rounds of revisions before we land on a design that feels right. Despite the process, every project seems to unfold a bit differently. My goal is to find a way to adapt my process into my clients’ workflow, without making them go too far out of their way to adopt my working style.


How long does it take to finish a project?

I always refer back to Parkinson’s Law for this, “Work expands so as to fill the time available for its completion.” In other words, it will take however long we have to complete the project.

In this sense, every project is unique. Sometimes, I’ll turn around a project in a matter of days because my client has requested something for an important meeting. Other times, I’ll be hammering away on a single project for over a month. It just depends how much time we’ve got and what we need to produce during that time.

If you’ve got a tight timeline, that’s not a problem. Sometimes the best work is created under the tightest constraints.

Can you come out to our office for a few days?

Sure! I’d be happy to come out and meet with your team in person. Depending on the location, I may ask you to help cover the costs of travel and lodging during my trip.

Are you available for full-time work?

Yes and no. I’m happy to work with you continuously for months — or even years! — but only on a freelance basis. However, except for the terms of engagement, for all practical purposes you can consider me a full-time resource.

Do you work on powder days?

Yes! I may spend my entire morning in the white room, but I’ll be back and cranking by the afternoon and late into the evening. No matter how much snow there is, I never leave my clients hanging.

What if I don’t like the designs you create?

Hopefully if you’re hiring me, you’re somewhat familiar with the style and quality of the designs that I will provide. But if for some reason you’re not, there’s always a work-around.

On any given project, I’ll allow up to two rounds of revisions on the designs. If you’re still not satisfied after seeing three rounds of comps, we can always keep going. I will just need to charge at an hourly rate for the additional time that I spend on the project. This will always be discussed before proceeding with an additional round of revision.

Do you build websites?

The short answer is yes. I can build you a basic website using WordPress, Squarespace, or Shopify (this site was built on WordPress). Depending on the technical requirements and level of customization that’s needed, I may suggest we design the site from scratch and bring on a front-end developer to help us build it. In that case, I would not be in charge of building the website.

I’ve already got a couple ideas. Can you help me create them?

Hell yeah! Let’s take a look at those sketches. I’ve seen clients practically create their own logo or website themselves before even reaching out to me. It sounds like you’ve already done most of the heavy lifting for the project. I’d be happy to use my little mouse finger to bring it to life!

What if something comes up after the project is over?

Need an asset from the campaign we created in 2014? No sweat. Shoot me an email and I’ll have that over to you in no time. And no, I won’t charge you for the request. If you’re project requires serious maintenance after the initial deliverables, we can always set up a retainer contract to make sure that you’ve got everything covered.

I needed the design finished yesterday. Can you help?

Of course. Let me know what you’re working on and we’ll start cranking. Depending on my workload, I may charge a small rush fee for the project. Chances are I’ll be able to sneak you in. I’m no stranger to early starts and all nighters.

What programs do you use to design?

Adobe Illustrator (Logo Design, Brand Identities, Illustration, Apparel)

Adobe Photoshop (UX/UI Design, Web Design, Mobile Design)

Adobe Indesign (Magazine Design, Poster Design, Presentation Design)

Sketch (UX/UI Design, Web Design, Mobile Design)

If the waves are firing, will you still be available to make changes?

Sure thing. My arms get tired from paddling after 2-3 hours. I’ll be cranking on those updates in no time. Thanks for your patience! 

Will you work in exchange for equity?

Unfortunately, I do not work for equity. Occasionally, I will work out a deal with my clients where I am paid for my time and also receive a small portion of the company as an incentive. But generally speaking, I try to avoid this setup.

We don’t have any budget right now, can you still work with us?

Never say never. I generally reserve this price tag for only my closest friends and family (Hi, Mom!). Sometimes I’ll setup a 6-month payment plan with clients in order to help them get started in the beginning. Let me know what your situation is and I’ll see if we can work something out. If you’re a non-profit, I’d be happy to offer up my services at a 50% discounted rate.